Mr. Cheng Cheong Lei | Recycling of FRPs | Research Excellence Award

Mr. Li Chengwei, also known as Patrick Lei Cheng Cheong, is an academic and design researcher specializing in brand image strategy, cultural creative industries, and innovative design grounded in intangible cultural heritage. His research explores the integration of traditional cultural values with contemporary branding, digital resource platforms, and design-driven innovation. He focuses on non-genetic cultural inheritance, place branding, and the socio-cultural role of design in urban and creative economies. His scholarly work contributes to academic journals and international conferences across Greater China and beyond. With extensive experience in guiding creative research and interdisciplinary education, his work bridges theory and practice, advancing sustainable brand design, cultural innovation, and design research within higher education and industry collaboration contexts.